Led the continuous redesign, optimization, and maintenance of FTA Global's enterprise website to modernize the digital experience, improve usability, and support the company's expanding AI, SEO, and digital marketing services.




FTA operates across multiple marketing and growth domains, including search engineering, AI-driven visibility, marketing operations, and thought leadership initiatives. The website needed to:


Present complex, high-level offerings with better structure and clarity


Maintain a strong, premium brand presence


Support frequent updates without breaking layouts or performance


Remain flexible for experiments, launches, and evolving narratives

Refined visual hierarchy to improve content readability


Enhanced hero sections and messaging for clearer value communication


Improved spacing, typography, and layout consistency across pages

Cleaned up and optimized existing Webflow structure


Improved responsiveness across breakpoints


Ensured smoother interactions and stable performance on media-rich sections

Added and updated sections for new initiatives, events, and offerings


Maintained design consistency across updates


Supported rapid iterations without disrupting the live site


Enterprise Website Revamp
Improved usability and clarity while retaining FTA’s bold, dark visual identity.


Webflow-First Execution
All enhancements implemented directly in Webflow for speed and scalability.


Scalable Structure
Sections designed to be reusable and easy to update by internal teams.


Premium Visual Language
Strategic use of gradients, dark UI, and motion to support a modern agency brand.


Conversion-Oriented Updates
Improved CTA placement for workshops, beta access, and consultations.

The updated website better reflects FTA Global’s positioning as a forward-looking, AI-driven marketing agency, while remaining flexible for continuous evolution. With a cleaner Webflow structure and ongoing maintenance support, the site is now easier to manage, iterate, and scale.

FTA Global – Webflow Development

I didn't wake up one day wanting to become a UX designer.

I simply loved creating things.

That curiosity took me from graphic design to coding, from websites to products, from India to Germany.

Along the way I discovered something important:

Design isn't about making things look beautiful.

It's about making life a little easier for someone else.

Today I spend my time designing AI products, building digital experiences, and constantly learning something new. When I'm away from the screen, you'll probably find me lifting weights, taking long walks, or wondering how everyday things could be designed just a little better.

My story is still being written—and that's my favorite part.

Partnered with FTA Global, a digital marketing agency specializing in AI, SEO, and growth engineering, to continuously improve and maintain their enterprise Webflow website. The role focused on UX improvements, scalable Webflow implementation, and supporting the company's evolving digital strategy.

Webflow • CMS • UX Design • Responsive Design • SEO • Performance Optimization • Landing Pages

Worked directly with founders and early-stage startups to define and execute Go-To-Market strategies. Combined product thinking, growth marketing, customer research, and positioning to help businesses launch products efficiently and improve market adoption.

Product Strategy • GTM • Marketing Strategy • Positioning • Growth • Customer Research • AI Products

As a Webflow Developer at FreshBoost, I collaborated with designers, marketers, and clients to build scalable, high-performance websites for startups and international businesses. My responsibilities extended beyond development into UX optimization, client communication, and team leadership.

Figma • Adobe XD • Wireframing • Prototyping • UX Design

Figma • Adobe XD • UI Design • UX Design • Responsive Design

Designed an AI-powered platform that helps job seekers create ATS-friendly resumes, generate personalized cover letters, analyze job descriptions, identify skill gaps, and manage their complete job application journey.

I led the end-to-end UX process including user research, competitor analysis, personas, user journeys, information architecture, wireframing, high-fidelity UI design, prototyping, and usability testing.

Students and professionals spend hours rewriting resumes for every application because existing tools focus on document creation rather than the entire application workflow.

How might we help job seekers personalize applications without repeatedly switching between multiple tools?

Users don't need another resume builder.

Users lack confidence.

Users switch between multiple tools.

First-time applicant
Goals: Land a UX internship or entry-level product design role.
Pain Points: Struggles to translate coursework into professional achievements.
Quote: "I just want someone to guide me on what to write and how to improve."

Career switcher
Goals: Apply to multiple jobs faster.
Pain Points: Spends 1–2 hours tailoring every resume.
Quote: "I want something that quickly adapts my resume without me rewriting everything."

Problem
Users expect secure access.


Decision
Google Sign-In
Email Login
Password Recovery


Impact
Reduced onboarding friction

Problem
Users don't know where to begin.


Decision
Collect target role first.


Impact
Personalized recommendations.

Problem
Editing resumes is time-consuming.


Decision
AI-generated draft
ATS score
Before/After comparison
Accept or Reject suggestions


Impact
Greater transparency and user control.

Research strongly influenced the final product.

The AI explanations improved transparency.

Users appreciated having everything in one platform.

Designing explainable AI recommendations.

Balancing automation with user control.

Prioritizing features without overwhelming users.

Real recruiter validation.

Larger usability testing sample.

Accessibility audit.

Performance testing.

Mobile-first version.

End-to-end UX case study

30+ designed screens

Interactive prototype

Complete onboarding flow

ATS optimization workflow

Job tracking experience

CVAI provides
✅ Resume Builder
✅ ATS Analysis
✅ Cover Letter
✅ Job Tracker
✅ Version History
✅ Career Coach
✅ Auto Apply

CVAI – AI Resume Optimization Platform

Suren is best in delivering projects on time..we loved working with you. Your creativity with quality designs and ideas helped us to position our brand is amazing!...pleasure working with you!

Kay Josh

Surendar supported me with both Figma design and website development, and the experience was very smooth. He was quick to understand requirements, proactive with suggestions, and strong in his technical skills. His turnaround time was fast, and he consistently delivered quality work. I’d definitely recommend him for design and web development projects.

Vikash Babuji

Surendar was a key part of our GenAI Embed and SnapMenuAI websites. He is super-fast, highly adaptive, and consistently creative with strong UX and UI instincts. He takes ideas quickly, turns them into clean, user-friendly designs, and improves the flow with practical suggestions. Reliable, proactive, and great to collaborate with.

Josh Praveen

Working with Surendar has been a pleasure. He is quick, highly responsive, and clearly understands requirements without the need for repeated explanations. His honesty and clarity in execution stand out. I would strongly recommend working with him.

Srijita Das Roy

I had the chance to work with Surendar on developing our company website, and I have been very pleased with the results. He is highly professional and accommodating. He understands and executes the requirements very well. Would highly recommend him if you are looking for someone reliable to deliver quality web development work.

The Challenge

1. Website Revamp (UI & UX Improvements)

2. Webflow Development & Optimization

3. Ongoing Webflow Maintenance

Key Highlights

Outcome

Surendar Ravi